Turning hotel sustainability data into real impact
Tuu is a Singapore-founded platform helping hotels turn sustainability data into verified recognition and impactful storytelling.
Designed to complement (not compete with) existing certifications, it offers a diagnostic dashboard, third-party verification by HLB International, and access to the Eco Stay Awards — a set of independently judged categories aligned with global ESG benchmarks.
Built as a more credible and practical alternative to static certifications and pay-to-play awards, the platform supports hotels of all sizes to leverage the data they already track to build guest trust, strengthen visibility, and demonstrate real impact.
Verified hotels gain access to digital badges, storytelling content, and guest-facing tools designed to cut through greenwashing and highlight genuine progress.
Tuu already works with hotels across Thailand, Hong Kong, Vietnam, North Africa, and the Middle East.
Meet the Team
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Terry Blackburn - Founder
With more than 20 years of experience in entrepreneurship, impact investing, and advisory, Terry is passionate about creating and supporting innovative solutions for climate change. Before Tuu, in 2004 Terry founded the Asia Property Awards and the Asia Real Estate Summit, which grew to become the region's largest and most influential events for the real estate industry covering 17 countries, before the business was acquired by NYSC-listed PropertyGuru in 2017.
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Tanattha 'Pongpang' Saengmorakot - Events Manager
Pongpang has spent more than 12 years planning and executing events across Asia, organising some of the region's biggest, logistically challenging and most sophisticated gala presentations and conferences. She has a passion for delivering exciting, memorable and impactful client experiences and is responsible for delivering a community-focused, low impact, and fun Eco Stay Awards events.
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Liam Aran Barnes - Co-founder
Since swapping the UK for Southeast Asia more than a decade ago, Liam has written, edited and consulted for some of the region’s leading newspapers, publishers, PR firms and media companies. He was previously Head of Brand & Publishing for Property Report and the PropertyGuru Asia Property Awards, the region’s longest-standing real estate investment publication and largest real estate event respectively.
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Ian Paynton - Co-Founder
As a content agency owner with more than 14 years working in media and content marketing, Ian understands how to harnesses the power of data and storytelling to effectively communicate and build audiences on behalf of global brands. He is also a communications consultant on sustainability and human rights projects for some of the world’s largest development agencies and NGOs.